smrth

Gadha

A site fit for a rising streetwear brand.

TypeScript • Next.js • Tailwind CSS • Shopify

A site fit for a rising streetwear brand.

What is it?

Gadha is a Chicago-based streetwear brand from Rohan Rao. I built the website to reflect the brand's aesthetic, pulling an opaque backdrop of the Chicago skyline with amber and cream/off-white hues throughout the design system.

Where can I see it?

Head over to gadha.company or check out the source code @http-samc/gadha-site.

 Home Page

 Shop Page

 Product Page

 Contact Page

Key features

  • Minimalistic design with a centered content layout (inspired by Supreme)
  • Lookbook, Preview, Archive and other copy-heavy pages use marked.js to render markdown to HTML that can be styled with Tailwind to enable non-technical designers to update content on their own
  • Built as a Shopify app, so non-technical managers can manage inventory/releases on their own accord
  • Dynamically rendered product option/variant selection
  • Color swatches shown in preview
  • Curated typography that uses a combination of serif and monospace fonts (inspired by Yeezy Supply)